PUMA: DOWN SINCE FOREVER

ORIGINAL CAMPAIGN

Olympic protests in the 60s. Hardwood hustle in the 70s. Hip-Hop in the 80s. Puma’s iconic Suede has been at the center of just about every cultural revolution since its creation. To celebrate the Suede’s 45th anniversary, Puma asked my team to help tell its story.

Exploring 45 years in 45 seconds, this anthemic spot tells the Suede’s contentious history, and sets the tone for all supporting collateral, from online to in-store. Check out the video and see for yourself why the Suede has been #downsinceforever

Additional anthemic collateral was created for store promos, social media, and general use.